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How a Love for Pets Inspired a Booming Jewelry Business
As a child growing up in Hong Kong, Cindy Chan spent weekends helping her parents in their clothing store. While Cindy loved working in the store with her brother and helping customers, her parents...
View ArticleHow a New Store Earned Its First Sale in Under 48 Hours
Yellow Octopus founder Derek Sheen always had a love for weird and wonderful gifts. He hunted for unique presents that showed he had put thought into finding just the right gift. “It gets kind of...
View ArticleHow One Offline Brand Masters Online Reputation Management
Up until then, the Colorado-based company sold their products, like their signature heated pet beds, primarily through retail channels like Petco, Petsmart, and Amazon. In 2013, they realized the need...
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How One Brand Built Sustainable Growth From Viral Fame
Casey and Morgen, the co-founders of Bushwick Kitchen (formerly MixedMade), planned to build an eCommerce company from scratch in 30 days. What started as an exercise in time-strapped entrepreneurship...
View ArticleHow 2 Brothers Raised 100K to Fund A Beef Jerky Brand
Not the $100,000 grant, not the chance to give back to their community by creating jobs for recovering addicts, not even the idea for their eCommerce business. All they saw was Call of Duty. The two...
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The Direct-to-Consumer Brand Disrupting Luxury Shoes
And if New York-based startup Paul Evans has anything to do with it, the next industry to get hit will be luxury Italian leather shoes. Paul Evans founder Evan Fript didn’t come from the fashion world,...
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How GoPro Built a Strong Online Customer Community
An avid action sports enthusiast, he was unable to capture his adventures up close and personal. Fast-forward 15 years, and GoPro has solidified itself as the number one action camera in the market. As...
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Eyes on Walls Connects the Dots with Yotpo Analytics
One of the coolest insights they found? 76.3% of their customers engage with user-generated content before making a purchase. But that’s just the beginning. Eyes on Walls, an urban art shop, has been...
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How A Group Of Friends Created A $1 Million Brand Community
With photo spreads in Vogue and sales topping $1 million, Biciclasica has come a long way from its humble beginnings as a vintage bike blog. In 2010, a group of friends in Spain started the Biciclasica...
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How Esurance Increased High-Intent Shopper CVR 11% With Social Proof
Founded in 1999, they offer insurance plans direct to consumers online and over the phone. Esurance has plenty of awesome customer testimonials and they know how powerful these reviews can be for...
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How Car Part Kings Got 3,900 Product Reviews In Six Months
The post How Car Part Kings Got 3,900 Product Reviews In Six Months appeared first on Yotpo.
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How 2 College Dropouts Disrupted the Watch Industry
Within just five years of launching, MVMT has been written about in The New York Times, Complex, GQ, Hypebeast, and countless other blogs and magazines dedicated to covering the biggest trends. The...
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Pura Vida’s Secrets For Great eCommerce Branding
Paul Goodman and Griffin Thall came back from Costa Rica with 400 bracelets in their suitcase. They started giving them away to their friends. From day one, the bracelets were a hit. And today, Pura...
View ArticleHigh Demand and No Stock? Here’s How AVEC Keeps Customers Engaged
Every small brand dreams of the day when their products become wildly popular, but what happens when the demand exceeds the supply? Better-for-you cocktail mixer brand AVEC knows firsthand what that...
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